Brit Expands Digital Reach with Launch of Brit Cyber on Acturis Package Platform

Brit Group Holdings Limited has expanded its digital distribution strategy by integrating its cyber insurance proposition into the Acturis Package platform. This move allows brokers to access Brit’s cyber products during standard package insurance placements, aiming to close the protection gap by identifying cyber risks earlier in the sales process and streamlining the quote-and-bind journey for SME clients.

What was announced

The launch of Brit Cyber on Acturis Package represents a significant expansion of the insurer’s electronic trading footprint. This integration follows the earlier deployment of Brit’s cyber solutions on Acturis CyberNow in May, moving the product from a specialist standalone module into the broader commercial "Package" workflow used by thousands of brokers.

By embedding the cyber proposition into the Acturis Package interface, Brit aims to provide brokers with a more seamless way to offer digital risk protection alongside traditional property and liability covers. The integration is designed to help brokers identify cyber opportunities at the point of sale, ensuring that clients are protected against an increasingly volatile landscape of digital threats. The product is aimed at firms of all sizes, reflecting the growing necessity for robust cyber cover across the entire commercial spectrum.

The technical integration allows for more efficient placement of cover, leveraging Brit’s underwriting expertise through a digital interface that reduces the administrative burden on broking teams. This phase of Brit’s digital journey focuses on enhancing accessibility and choice, ensuring that market-leading underwriting can be delivered to a wider customer base through established broker software channels.

"We are pleased to be launching on Acturis Package, which comes as the next phase of our digital trading journey. By expanding our presence across the Acturis platform, we can continue to deliver our market-leading underwriting proposition to a wider customer base, ensuring that brokers and their clients can access our solutions as efficiently as possible."

Domenic Provenzano, UK E-Trading Business Development Manager at Brit

The companies involved

Brit Group Holdings Limited, trading as Brit, is a major global specialty insurer and reinsurer. The company has a significant presence in the Lloyd’s of London market and focuses on underwriting complex and specialist risks. In recent years, Brit has prioritised the development of its digital trading capabilities to better serve the SME and mid-market segments through automated platforms and enhanced data analytics.

Acturis is a leading provider of software-as-a-service (SaaS) solutions for the insurance industry. Its platform is a central hub for the UK insurance market, connecting brokers with a wide range of carriers for the electronic trading of commercial lines. The Acturis "Package" module is a staple tool for brokers, facilitating the comparison and placement of multi-risk commercial policies, while its "CyberNow" module provides a dedicated environment for specialist cyber risk assessment and placement.

What FF News has reported before

FF News has closely monitored the trend of specialty insurers migrating their products onto the Acturis platform to capture the SME market. We recently reported that Markel Launches Standalone Cyber Insurance Solution on Acturis Platform for UK SMEs, a move that parallels Brit’s strategy of increasing digital accessibility. Furthermore, the platform has seen a surge in liability and professional indemnity activity, as seen when Zurich Boosts SME eTrading with Combined Liability Launch on Acturis and Chubb Expands Digital Reach with Professional Indemnity Launch on Acturis Platform. These reports highlight a broader industry shift toward the commoditisation of complex risks via e-trading platforms.

What this means from an insurtech perspective

From an insurtech perspective, moving cyber insurance from a specialist silo into a general "Package" workflow is a pivotal step in maturing the product. It signals that cyber is no longer viewed as an optional extra but as a fundamental component of commercial risk management. This integration puts pressure on standalone cyber MGAs and niche providers who operate outside the major broker systems, as carriers like Brit make it easier for brokers to bind cover without leaving their primary platform. For the wider market, this trend toward "invisible" distribution—where complex underwriting is handled behind the scenes of a standard package quote—is likely to become the benchmark for SME insurance delivery.