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Fleetwood Town FC Extends Sleeve Sponsorship with Broadway Insurance Partners for 2026/27

By Lauren Towner · 10 September 2026

Press Release: Fleetwood Town FC Extends Sleeve Sponsorship with Broadway Insurance Partners for 2026/27 | Featured Image by FF News

Fleetwood Town Football Club are delighted to announce the renewal of its sleeve sponsorship agreement with Broadway Insurance Partners for the 2026/27 season.

Following a successful first year together, Broadway Insurance Partners will continue as the Club’s official sleeve sponsor, with their branding once again featuring prominently on the sleeves of Fleetwood Town’s first-team home, away, and third shirts throughout the upcoming campaign.

Broadway Insurance Partners are a highly respected, specialist independent insurance broker, providing bespoke risk management and insurance solutions to businesses and high-net-worth individuals across the UK.

Their personalised approach, commitment to excellence, and strong reputation within the insurance sector have made them an excellent commercial partner for Fleetwood Town, and the Club is delighted to continue building on the relationship into a second season.

The renewal represents another positive step for both organisations and reflects the strength of the partnership established during the 2025/26 campaign.

Speaking on the renewed partnership, Sam Heaney, Commercial Manager at Fleetwood Town, said:

“We’re delighted to welcome Broadway Insurance Partners back for a second season as our official sleeve sponsor. They have been a fantastic partner throughout our first year together, and it’s a real testament to the relationship we’ve built that we’re able to continue working together.” said Sam Heaney, Commercial Manager at Fleetwood Town.

“Broadway are a fantastic business with a strong reputation for delivering an exceptional service to their clients, and we’re looking forward to developing the partnership even further throughout the 2026/27 season.” said Sam Heaney, Commercial Manager at Fleetwood Town.

To find out more about Broadway Insurance Partners and the services they offer, visit: www.broadwayinsurance.co.uk

Fleetwood Town FC would like to thank Broadway Insurance Partners for their continued support and looks forward to another successful season working together.

Companies in this story: Broadway Insurance Partners, Fleetwood Town Football Club

People in this story: Sam Heaney

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