Marshmallow Taps Percayso and TransUnion to Revolutionize Insurtech Data and Auto-Finance

Quick Summary

Marshmallow Insurance has entered a strategic insurtech data partnership with Percayso Inform and TransUnion to integrate advanced credit bureau data into its insurance and auto-finance workflows. This collaboration utilizes Percayso’s orchestration layer and TransUnion’s TrueVision insights to provide fairer, more accurate risk assessments for under-served consumers.

How does the insurtech data partnership improve risk assessment?

Marshmallow Insurance leverages this collaboration to unify complex data streams into a single integration layer. By combining Percayso’s behavioral analytics with TransUnion’s credit intelligence, the company can now evaluate risk at the point of quote, renewal, and claim with unprecedented precision. This insurtech data partnership specifically addresses the needs of the auto-finance sector by providing:

• Real-time credit suitability checks.
• Enhanced affordability assessments for lending.
• Improved underwriting accuracy through enriched insights.

What are the strategic goals of the Percayso and TransUnion alliance?

The agreement represents the first joint client win for Percayso and TransUnion, who have committed to a four-year strategic arrangement. This go-to-market strategy aims to expand across the UK insurance market throughout 2026. By acting as a data orchestration layer, Percayso enables the seamless delivery of TransUnion’s market-leading identity and credit insights. This allows firms to achieve a holistic view of risk while maintaining the speed and agility required for modern digital financial services.

How does this benefit under-served consumer segments?

A core focus of this insurtech data partnership is supporting consumers who are often overlooked by traditional credit models. Marshmallow’s digital-first platform uses these enriched datasets to offer more accessible products and fairer pricing. Key metrics and features include:

• Access to a dataset of 25 million monthly quotes via Percayso.
• Integration of TrueVision credit solutions.
• A three-year commitment to scaling auto-finance capabilities.

FF NEWS TAKE:

This move definitely moves the needle by proving that the future of insurance isn't just about coverage - it's about data orchestration. By bridging the gap between insurance and auto-finance through a single insurtech data partnership, Marshmallow is positioning itself as a diversified fintech powerhouse. The collaboration between Percayso and TransUnion sets a new benchmark for how legacy credit bureaus can successfully integrate with agile insurtech platforms to drive financial inclusion.