ivari Revamps Canadian Life Insurance with New Digital Portal and Term Solutions

Quick Summary

ivari is modernizing Canadian life insurance by introducing a digital-first advisor portal and an expanded suite of term products. These enhancements provide advisors with streamlined eApplication workflows and real-time premium calculations, ensuring faster, more flexible coverage options for diverse client health profiles across the country.

How Does the New ivari Advisor Portal Simplify Insurance Sales?

The new advisor portal serves as a centralized hub designed to eliminate the friction typically associated with Canadian life insurance applications. By integrating an enhanced eApplication workflow, ivari allows advisors to manage key tasks, such as secure digital signatures and document uploads, within a single interface. This digital transformation focuses on operational efficiency gains, reducing the time spent on manual data entry and administrative back-and-forth. The portal was built with feedback from independent professionals to ensure it solves real-world challenges. Key features include smarter data entry and instant premium estimates, which allow advisors to provide immediate client feedback during the consultation phase. As ivari continues its digital-first insurance journey, more products will be migrated to this platform, further consolidating the advisor experience.

What Are the New ivari Term Insurance Options for Clients?

ivari has restructured its term insurance lineup into three distinct series to address specific consumer segments. The SmartSelect series targets healthy clients who prefer a no-medical-exam path, significantly accelerating the underwriting process. For those with specific health sensitivities, the Simply Term series provides essential temporary protection. Meanwhile, the TermSelect series offers comprehensive coverage with greater flexibility through riders. Notably, ivari has implemented double-digit premium reductions across the TermSelect series, making high-quality protection more accessible. The company also introduced an extended Term Exchange period, ensuring that coverage can evolve as a client's financial situation changes. These updates are backed by ivari's recent cloud migration project, which saw 750,000 policies moved to a modern infrastructure to support these high-performance digital tools.

How is ivari Driving Digital Transformation in Life Insurance?

The transition to a digital-first insurance provider is anchored by ivari's massive investment in infrastructure and user experience. By migrating 750,000 insurance policies to the cloud, the company has set a new benchmark for legacy system modernization in the Canadian market. This technical foundation enables the real-time data processing required for the new advisor portal and eApplication.

"These new products and digital enhancements reflect our continued investment in practical advisor support, operational efficiency and a more seamless client experience," said Andre Mousseau, President & CEO, ivari. "They are part of our broader commitment to modernizing the insurance experience and giving advisors the tools, flexibility and confidence they need to serve more Canadians."

"Our goal is to make the advisor experience simpler, faster and more connected," said Scott Gorman, EVP & COO, ivari. "By looking at the full journey, from product selection to application submission and ongoing support, we can build digital tools that solve real challenges and help advisors better serve their clients."

FF NEWS TAKE:

ivari’s comprehensive digital overhaul is a necessary evolution in the Canadian life insurance sector. While many incumbents struggle with legacy tech, ivari’s successful migration of 750,000 policies to the cloud proves they are serious about scale. By combining aggressive premium pricing with a frictionless advisor portal, they are effectively lowering the barrier to entry for both brokers and consumers. This moves the needle by proving that insurtech-driven efficiency can lead to direct cost savings for the end-user.