Way and Insuresoft Partner to Boost Insurtech Agent Revenue via Integrated Protection Products

Way and Insuresoft today announced a strategic partnership designed to help insurers strengthen agent relationships, increase distribution effectiveness, and create new sources of revenue. Through the integration of Way Advantage into Insuresoft's insurance technology platform, insurers can immediately offer agents additional protection products and services that generate new commission opportunities while enhancing policyholder value.

For insurers, maintaining a productive and engaged agency network is critical to profitable growth. Agents who have more opportunities to create value for customers and earn revenue are more likely to remain loyal, drive higher production, and deepen customer relationships. Way Advantage provides insurers with a turnkey solution that enables agents to offer complementary protection products alongside insurance policies, creating new revenue opportunities without adding operational complexity.

Way Advantage includes four products that agents can easily offer to customers:

• Way Roadside: 24/7 roadside assistance offered as a recurring protection service.
• Way Glass: Standalone glass protection coverage with attractive agent commission opportunities.
• Supplemental Protection Suite: Including tire repair, accidental damage protection, contents insurance, paint and upholstery protection, and accidental death and dismemberment coverage.
• Cashback Core: Cashback and savings benefits for fuel, EV charging, parking, and vehicle maintenance that help insurers and agents maintain engagement throughout the policy lifecycle.

Existing Insuresoft customers can add Way Advantage at no additional cost, and new insurers implementing Insuresoft solutions can deploy the offering immediately as part of their broader digital transformation strategy.

"Insurers succeed when their agents succeed. This partnership gives insurers a simple way to provide agents with new revenue opportunities, improve retention across their distribution network, and enhance the value they deliver to policyholders. The result is stronger agent engagement, greater customer loyalty, and sustainable growth." said Chris Blair, Chief Executive Officer of Insuresoft.

"The most successful insurers are those that continuously create value for both agents and policyholders. Way Advantage provides agents with simple, high-value products they can offer in a single conversation while creating meaningful benefits for customers. By making these solutions available through Insuresoft, insurers gain a powerful new way to strengthen their distribution network and expand customer value." said Bhumi Bhutani, Co-Founder at Way.

Way and Insuresoft will showcase the integrated solution at ITC Vegas, taking place September 29 through October 1, 2026, at Mandalay Bay in Las Vegas. Attendees can see firsthand how insurers can strengthen agent engagement, create new revenue opportunities, and deliver value-added services that support long-term growth and policyholder retention.