Fletch Launches Agentic Commerce Insurance Network with MetLife, Adyen, and Ripple

Fletch Technologies has convened a new industry working group, the Agentic Commerce Insurance Network, to address the rise of AI agents in insurance distribution. Bringing together carriers like MetLife and Mutual of Omaha alongside tech firms, the group aims to establish operational standards for how conversational interfaces research, compare, and purchase coverage on behalf of consumers.

What was announced

The Agentic Commerce Insurance Network is an industry working group designed to navigate the technical and operational shift as consumers increasingly use AI agents to manage insurance tasks. Founded and convened by Fletch, the group focuses on the practical requirements of "agentic commerce"—a category where autonomous or semi-autonomous AI systems interact with insurance products and services.

The network includes a broad spectrum of participants from the insurance and technology sectors. Key members include major carriers MetLife and Mutual of Omaha, as well as CLEAR, Ripple, Adyen, The Zebra, Human Security, Basis Theory, AirOps, and We Insure. The group is positioned as a neutral forum, explicitly stating it will not promote any specific model, platform, or vendor.

The working group will address critical questions regarding trust, identity, and accountability in an era where AI agents, rather than humans, may be the primary interface for quoting and purchasing policies. As consumer usage of these interfaces increases, the group aims to identify common issues and explore practical approaches to support responsible development. Meetings are scheduled to begin quarterly starting in November 2026. These sessions will be structured with a focus on compliance and documented practices to ensure a responsible development framework for the category. Participation in the network is collaborative and does not represent a formal endorsement of any specific commercial strategy or product by the members involved.

The companies involved

Fletch Technologies, the convener of the network, is an insurtech firm led by CEO Sri Oddiraju. The company focuses on the infrastructure required to enable modern insurance transactions across digital platforms. Joining the initiative are two of the most established names in the American insurance market. MetLife, a global provider of insurance, annuities, and employee benefit programs, brings significant scale to the group. The company has a long history of navigating complex regulatory environments across multiple geographies.

Mutual of Omaha is another major participant, operating as a multi-line organization providing a range of insurance and financial services. The inclusion of these legacy carriers alongside fintech and security firms like Adyen, Ripple, and Human Security highlights the cross-sector nature of agentic commerce. The presence of The Zebra, a prominent insurance comparison marketplace, and We Insure, an independent insurance franchise, ensures that the perspectives of both digital aggregators and traditional brokerage models are represented within the working group’s discussions on AI-driven distribution.

What FF News has reported before

FF News has previously tracked MetLife’s move into conversational AI and digital transformation. In October 2026, we reported that MetLife Pet Insurance Launches Industry-First ChatGPT Plugin for Conversational Policy Quotes, a development that directly aligns with the goals of the new working group. Additionally, the carrier has been modernizing its international digital footprint, as seen when MetLife Egypt Launches MyLife App to Revolutionize Digital Policy Management. Beyond pure technology, we have covered the firm’s strategic distribution efforts, including when MetLife and ALEXBANK Renew Strategic Bancassurance Partnership in Egypt for Five Years. These developments suggest a consistent strategy of integrating insurance into the digital ecosystems where customers already spend their time.

What this means from an insurtech perspective

This move signals a shift from "embedded insurance" to "autonomous insurance." For carriers and MGAs, the rise of AI agents threatens to disrupt traditional lead generation and broker relationships. If an AI agent can scan the market and execute a purchase based on a user’s risk profile, the value of brand loyalty may diminish in favor of technical interoperability and price transparency. Reinsurers and underwriters face new challenges in verifying the "identity" of the purchaser—ensuring that an AI agent is providing accurate data for pricing. Incumbent vendors with legacy core systems are under the most pressure; if they cannot provide the APIs necessary for these agents to interact with their systems, they risk locking their carrier clients out of a burgeoning distribution channel.