Ability Insurance Company Launches ReliAbility MYGA Suite on Hexure's FireLight Platform

Ability Insurance Company (“Ability”), a Nebraska-based (re)insurer of life and health policies and annuity products, today announced that its ReliAbility™ Multi-Year Guaranteed Annuity (MYGA) suite went live on Hexure by iCapital’s FireLight® e-application platform at market launch. By integrating FireLight into its go-to-market plan from the start, Ability is giving distribution partners a modern, end-to-end digital application experience across the company’s 3-year, 5-year, 7-year, and 10-year MYGA terms – from quote to in-force policy.

The FireLight integration builds on the recent introduction of Ability’s inaugural MYGA suite, led by its flagship ReliAbility™ MYGA, and supports the company’s entry into the MYGA market with digital infrastructure already in place. Together, the launch combines Ability’s more than five decades of operating history with the digital infrastructure designed to give advisors and their clients a streamlined experience from the very first policy sold.

“We didn’t want agents or policyholders to feel any friction as we brought ReliAbility™ MYGA to market, so FireLight was part of our launch plan from day one rather than something we added after the fact,” said Anna Elliott, President of Ability Insurance Company.

“FireLight lets us pair the stability we’ve built over more than 50 years with a sales experience that feels genuinely modern. Advisors can move a client from quote to a submitted, in-good-order application in minutes, not days, and policyholders get a smooth experience from their first interaction with Ability.”

“Ability’s decision to launch ReliAbility™ MYGA on FireLight reflects exactly where the market is headed,” said Jaci Miller, Managing Director, Insurance & Annuities Platform, Hexure by iCapital.

“Carriers are looking for ways to bring products to market faster while giving advisors a simpler, more accurate application experience from the start. FireLight helps Ability deliver that experience at launch, supporting faster submissions, improved in-good-order accuracy, and a smoother path from quote to policy.”

Ability plans to expand its use of FireLight as it continues building out its retirement solutions suite and bringing additional annuity products to market.