Zorro Debuts Ori: AI Co-Pilot for Personalized ICHRA Health Benefit Selection

Zorro, a next-generation benefits administration platform using advanced technology and big data to transform how America's workers plan, pay, and save for healthcare, today announced the rollout of its overhauled Personalized Benefits Navigator. The reimagined plan selection tool introduces Ori, a proprietary conversational AI consultant backed by cutting-edge insurance profiling and plan recommendation models, designed to usher employees through their individual health plan choices with confidence, clarity, and ease.

To complement this technology upgrade, Zorro is also introducing an expanded tier of white-glove concierge services. By pairing Ori's real-time AI capabilities with dedicated human guidance - including in-person onsite enrollment provided by licensed specialists - Zorro delivers an empathetic, human-centered benefits experience that simplifies Individual Coverage Health Reimbursement Arrangements (ICHRA) enrollment.

"By combining real-time adaptive AI with our award-winning service, we ensure every employee feels confident in their choices - whether they prefer chatting with an AI expert or sitting down 1-on-1 with a licensed benefits specialist." - Guy Ezekiel, CEO & Co-founder of Zorro

"While ICHRA gives employees unprecedented freedom to choose coverage that truly fits their lives, navigating dozens or even hundreds of individual plan options can feel overwhelming," said Guy Ezekiel, CEO & Co-founder of Zorro. "Our new Personalized Benefits Navigator aims to change that paradigm. This open enrollment season, we will help employees in all 50 states find and select the right plan for their needs, guided by a proactive, human-like AI consultant. By combining real-time adaptive AI with our award-winning service, we ensure every employee feels confident in their choices - whether they prefer chatting with an AI expert or sitting down 1-on-1 with a licensed benefits specialist."

Rather than forcing employees through rigid forms and static filter menus, Zorro's Personalized Benefits Navigator centers around a single continuous conversation with Ori. Acting as a friendly, knowledgeable advisor, Ori guides employees through plan selection from start to finish:

• Conversational Profiling & Dynamic Recommendations: Ori gathers essential context - including doctors, prescriptions, household details, and financial risk tolerance - and surfaces a tailored shortlist from available market options.
• Full-Spectrum Guidance: Ori supports employees across all levels of health insurance literacy, seamlessly handling questions from basic terminology to advanced considerations.
• Proactive Trade-off Analysis: Ori proactively identifies coverage gaps, highlights cost differences, and explains how it would work for their needs.
• Forward-Looking Scenario Planning: Employees can ask open-ended or hypothetical questions to evaluate how different plans perform against future life events.

The Personalized Benefits Navigator is currently being rolled out to initial employer cohorts, with full availability slated by October 2026 ahead of open enrollment.

While Ori provides real-time digital intelligence, Zorro recognizes that major healthcare decisions sometimes benefit from a human touch. To add an additional layer of support, Zorro now offers a comprehensive concierge service model for companies with 250 employees or more, with high-touch services including dedicated service teams, bespoke onboarding, and onsite enrollment services.