Samsung and AmTrust Launch Flexible Monthly Device Protection for Canadian Consumers

Quick Summary

Samsung Care+ Canada is a revamped device protection program launched by Samsung and AmTrust Risk Solutions. It introduces a flexible monthly subscription model for smartphones, tablets, and laptops, offering unlimited accidental damage coverage and new loss or theft protection options for Canadian consumers seeking adaptable, high-quality device insurance.

How Does Samsung Care+ Canada Improve Device Protection?

The enhanced Samsung Care+ Canada program addresses the modern consumer's need for financial flexibility by moving away from strictly upfront payment models. By introducing a pay-as-you-go monthly option, Samsung allows users to protect their essential hardware without a multi-year commitment. This mobile-first protection strategy ensures that high-value electronics remain functional with minimal downtime.

• Flexible enrollment windows: Up to 60 days post-purchase (30 days in Quebec).
• Comprehensive hardware support: Covers smartphones, tablets, wearables, and laptops.
• Certified repair quality: All repairs utilize genuine Samsung parts and authorized technicians.

What Specific Coverage Features Are Now Available?

The partnership between AmTrust and Samsung expands the scope of accidental damage coverage to include real-world scenarios like liquid damage and mechanical failure. For those enrolled in the Samsung Care+ Premium tier, the program now includes critical loss or theft protection in specific provinces, including Quebec. This ensures that the important digital content and connections stored on devices are shielded from total loss.

• Unlimited damage claims: Protection against handling accidents and electrical breakdowns.
• Versatile service options: Choice between convenient walk-in repairs or mail-in service.
• Theft and loss: Enhanced security for premium tier subscribers in supported regions.

"Our continued partnership with Samsung reflects a shared commitment to delivering high-quality, customer-focused protection solutions," said Jeff Fenster, Head of North American Specialty Risk. "With the enhanced Samsung Care+ in Canada, we are introducing greater flexibility through monthly subscription options and enhanced coverage features that meet the evolving needs of today’s connected consumers, while maintaining a best-in-class service experience."

How Does This Partnership Benefit the Canadian Market?

By leveraging AmTrust Risk Solutions' expertise in specialty risk management, Samsung is able to offer a localized insurance product that meets diverse provincial regulations. The Samsung Care+ Canada initiative streamlines the claims process, allowing users to maintain their connected lifestyle productivity without the fear of sudden, high repair costs. This move signals a shift toward embedded insurance models that prioritize long-term customer retention over one-time sales.

FF NEWS TAKE:

This move by Samsung and AmTrust significantly moves the needle by bringing Samsung Care+ Canada in line with the subscription economy. Offering a monthly flexible device protection plan isn't just a perk; it is a strategic necessity in a market where hardware costs are soaring. By lowering the barrier to entry for insurance, Samsung secures its ecosystem and ensures that authorized repair networks remain the first choice for consumers, effectively squeezing out third-party repair shops.