Primis Mortgage Network Partners with Uinsure to Streamline General Insurance for Advisers

Quick Summary

Primis Mortgage Network has launched a sole tie option with Uinsure to simplify the general insurance journey for over 2,900 advisers. By integrating Uinsure’s technology with the Mortgage Brain CRM, firms can now provide rapid, competitive insurance quotes without manual data duplication, enhancing efficiency and client outcomes.

How Does the Uinsure Partnership Simplify the General Insurance Journey?

The general insurance journey is often hindered by administrative friction and fragmented systems. To solve this, Primis has introduced a sole tie option that allows firms to consolidate their entire GI proposition through Uinsure. This technology-driven partnership removes the need for multiple logins and manual data entry, allowing advisers to focus on client relationships rather than paperwork.

• Seamless CRM integration with Mortgage Brain to eliminate data duplication.
• Access to a multi-insurer panel ensuring competitive pricing remains a priority.
• Flexible engagement models including full advice or referral options.

What Results Has the Mortgage Brain Integration Delivered?

By leveraging deep API integrations, the partnership ensures that insurance becomes a natural extension of the mortgage application. The streamlined GI process allows advisers to generate quotes at the "mortgage moment," when client intent is highest. This repeatable and scalable infrastructure is designed to help the 1,000+ firms within the Primis network grow their protection revenue without increasing their operational burden.

• Supports over 2,900 mortgage advisers across the United Kingdom.
• Utilizes a cloud-based platform for frictionless quote-and-apply workflows.
• Maintains high-intent engagement by embedding insurance into existing CRM journeys.

"The mortgage moment remains the most powerful opportunity for insurance - where client need and intent are at their highest. Firms that capitalise on it consistently are the ones that deepen client relationships and build a genuinely rounded value proposition." said Phil Carr, Director of Intermediary, at Uinsure.

FF NEWS TAKE:

This move by Primis to offer a sole tie option significantly moves the needle by acknowledging that general insurance journey friction is the primary barrier to adviser adoption. By prioritizing integrated technology workflows over traditional multi-provider complexity, Primis is setting a new standard for mortgage networks. Consolidating through a single tech-heavy partner like Uinsure is a bold play that prioritizes speed and conversion in a competitive market.