King Risk Partners Strengthens Mid-Atlantic Reach with Conover Beyer Associates Acquisition
By Lauren Towner · 8 September 2026

King Risk Partners, the 36th largest insurance brokerage in the United States, has announced the acquisition of Conover Beyer Associates Insurance, a longstanding independent insurance agency based in Manasquan, New Jersey. The partnership expands King Risk Partners' presence in the state and supports its continued strategy of aligning with established agencies that share its commitment to client service, industry expertise, and community relationships.
Founded in 1882, Conover Beyer Associates Insurance has served businesses, individuals, and families throughout New Jersey for more than 140 years. The family and veteran-owned agency provides a broad range of business and personal insurance solutions, employee benefits, commercial bonding, and risk management services. Its team also brings specialized experience in coastal exposures and the insurance needs of contractors, restaurants, manufacturers, and other businesses.
"Conover Beyer brings generations of industry knowledge and a strong understanding of the complex risks facing businesses, individuals, and families throughout New Jersey," said Scott Popilek, Chief Executive Officer of King Risk Partners. "By bringing our teams together, we are expanding our capabilities across commercial and personal insurance, employee benefits, and risk management while creating new opportunities to support clients throughout the Mid-Atlantic."
"For more than 140 years, our agency has grown by earning the trust of our clients and supporting them through every stage of their personal and professional lives," said Art Farren, Mike D'Altrui, and Laura Church, Partners of Conover Beyer Associates Insurance. "Joining King Risk Partners allows us to build on that foundation with expanded capabilities and additional resources for our team. Together, we look forward to creating new opportunities for our clients, employees, and communities."
Companies in this story: King Risk Partners, Insurance Associates
People in this story: Laura Church, Scott Popilek, Art Farren, Mike D'Altrui