Car Finance 247 Partners with Broadway Insurance to Launch Specialized Dealer Support Suite

Quick Summary

Car Finance 247 has launched a strategic partnership with Broadway Insurance Partners to provide its UK dealer network with specialized motor trade insurance and employee benefits. This collaboration offers dealers localized access to expert risk management, covering premises, vehicle stock, and liability to ensure comprehensive business protection.

How Does the Car Finance 247 Partnership Benefit Dealers?

The new initiative by Car Finance 247 solves the complex challenge of risk management for automotive retailers by integrating motor trade insurance directly into their support ecosystem. By partnering with Broadway Insurance Partners, the platform provides a tailored insurance suite that addresses the specific operational hazards of the motor trade. Dealers can now access specialized coverage including:

• Vehicle stock protection and road risk insurance.
• Comprehensive premises and liability coverage (Public and Employers’).
• Employee benefit packages including group life and private medical insurance.

This move ensures that dealers are not just financed, but fully protected against the unique volatility of the automotive market.

What Makes This Insurance Rollout Unique for the UK Market?

Unlike generic insurance offerings, this partnership prioritizes localized expert support through a dedicated team of Broadway client executives. These professionals work in tandem with Car Finance 247’s regional managers to provide face-to-face consultations across the UK. This hands-on approach allows dealers to receive bespoke risk assessments rather than off-the-shelf policies. The integration of motor trade insurance into the dealer's existing relationship with Car Finance 247 streamlines administrative burdens and ensures that insurance arrangements scale alongside business growth.

How Does This Move Support Long-Term Dealer Success?

Car Finance 247 is evolving from a lead generation and finance platform into a full-service business partner. By securing motor trade insurance through Broadway—a broker protecting over £5bn of assets—dealers gain institutional-grade security. The partnership focuses on reducing operational risk while enhancing the dealer's employer value proposition through group benefits. This holistic strategy is designed to strengthen dealer loyalty and provide the stability necessary for network expansion in a competitive economic landscape.

"We want to make sure our dealers have access to the right support. This is about giving them local, face-to-face access to an insurance specialist who genuinely understands the motor trade. Having someone who can sit down with you, understand your business and tailor the right cover makes a real difference. By working with Broadway, we’re able to offer that more personal, hands-on support as part of the wider service we provide to our dealer network." said George Farmer, Managing Director at Car Finance 247.

"We are delighted to be partnering with Car Finance 247 to support their dealer network. Motor trade businesses face a unique set of risks, and having the right insurance in place is essential. Our team of client executives will be working closely with Car Finance 247’s regional and area managers across the UK, so that every dealer has a knowledgeable point of contact who can help them get their insurance arrangements right." said Daniel Lloyd-John, Founder and CEO, Broadway Insurance Partners.

FF NEWS TAKE:

This partnership definitely moves the needle by transforming a finance provider into a comprehensive business utility. For Car Finance 247, adding motor trade insurance is a brilliant retention play. By embedding essential risk products and employee benefits into their network, they are creating a stickier ecosystem that provides genuine value beyond the transaction. It’s a sophisticated move that recognizes that a dealer's health is about more than just moving metal.