Insurtech Insights 2022 with Ben Smyth, Arma Karma

Watch Ben Smyth, the CEO and Founder of Arma Karma, at Insurtech Insights as he explains the demand in bitesize and content insurance. From smartphones to saxophones, Arma Karma targets the renters demographic of 18 to 25 year olds to help them insure the possessions they own. Smyth talks about the change in priorities for this generation, as well as their modes of communication, choosing to distribute their insurance product through Tik Tok.