BestMoney Launches AI Car Insurance Comparison App in ChatGPT to Solve 76% Search Abandonment

Most Americans who set out to shop for car insurance quit before they finish. A new survey from BestMoney finds that 83% would consider using a free AI tool to do the comparison for them, and the company has now launched one: a free BestMoney Car Insurance app inside ChatGPT that runs the comparison in conversation.

The survey of 1,031 U.S. adults examined how drivers shop for coverage, where the process breaks down, and what an AI tool would have to do to earn their trust. It found that 76.6% have abandoned or delayed a car insurance search out of frustration, with roughly 40% walking away entirely and never returning. The findings suggest the demand for an alternative is already mainstream rather than speculative, and that drivers have a specific idea of what would have to be true before they would use one.

Key Findings

• 83% would consider using a free AI tool to help them compare car insurance options.
• Millennials (77%) and Gen X (74%) are the most likely of any generation to try one.
• 59.6% say an AI tool would have to pull real, up-to-date data rather than AI guesses to earn their trust.
• 76.6% of Americans have abandoned or delayed a car insurance search due to frustration.
• Roughly 40% abandoned a search entirely and never returned; another 37% paused before finishing later.
• 95% report experiencing at least one pain point while shopping for car insurance.
• 59% say they don't know whether they're getting the best deal; 52% point to re-entering their information across multiple sites.
• Nearly 70% visit between two and five different websites just to establish a baseline, and 49.9% spend one to more than five hours reaching a decision.

Frustration is doing measurable damage to the insurance shopping funnel. The near-even split between those who quit and those who delay suggests friction is not only costing carriers and marketplaces the shoppers who quit, but also stretching the timeline for those who eventually convert.

Almost no one gets through a car insurance search cleanly. 95% say they've experienced at least one pain point, with 59% not knowing whether they're getting the best deal and 52% citing repeatedly entering their information across multiple sites. The top three complaints describe a process problem rather than a pricing one.

The mechanics of comparison shopping impose a substantial labor cost on the shopper. Nearly 70% visit between two and five different websites to get a baseline understanding of their options, and 49.9% spend between one and more than five hours making a decision.

The BestMoney Car Insurance app, now live in ChatGPT, was designed against the same requirements the survey surfaced. Shoppers start a chat and answer roughly seven questions, typically taking a minute or two. The app returns a ranked set of insurer options matched to those answers, presented visually alongside the conversation.

"We recognize that decision-making is increasingly happening within chat platforms. We specifically build apps for areas where decisions are notoriously difficult and information is overwhelming. Our goal is to eliminate the endless tab-hopping between using chat for research and bouncing across individual brand pages. We want to save users from having to enter the exact same information over and over again, and actually help them go the extra mile, bridging the gap between simply researching options and confidently completing their purchase." — Maayan Gal, product manager, Bestmoney.com

BestMoney has said it plans to add interactive financial calculators and expand support for existing policyholders reviewing their current coverage. The app is available by searching "BestMoney Car Insurance" in ChatGPT.