Insurtech Eye — Insurance Technology News

Penn-America Underwriters Acquires Sayata, an AI-Enabled Digital Distribution Marketplace for Commercial Insurance

By Lauren Towner · 2 September 2025

Global Indemnity Group subsidiary Penn-America Underwriters acquires AI-enabled digital insurance marketplace Sayata to expand distribution and specialty product portfolio.|
Global Indemnity Group, LLC (NYSE: GBLI) (“GBLI”), announced today that its subsidiary Penn-America Underwriters, LLC (“PAU”) has completed the acquisition of Sayata, an AI-enabled digital distribution marketplace and agency operations for commercial insurance. The acquisition complements GBLI’s recent strategic reorganization of its PAU business to focus on agency and insurance services. This acquisition will enable PAU to accelerate its roadmap by expanding distribution, product portfolio, and technology capabilities. Praveen K. Reddy, President and CEO of PAU, remarked, “The acquisition of Sayata directly supports our strategy to deliver faster, smarter distribution solutions for specialty insurance and new products. We are excited to welcome the Sayata team, and to invest and grow the business.” “We are thrilled to welcome Sayata to the GBLI family,” said Saul Fox, Chairman of GBLI. “Sayata’s innovative technology and strong industry partnerships align perfectly with our vision under Project Manifest. Together, we will expand our digital capabilities, deepen relationships with customers, and accelerate growth.” “Our focus for years has been delivering a fantastic experience for our customers and partners,” said Asaf Lifshitz, co-founder and CEO of Sayata. “We see this partnership as a way to expand the reach of Sayata distribution and product portfolio, while continuing to deliver best-in-the-industry economics for our customers.”

Companies in this story: Sayata, Penn-America Group

People in this story: Praveen K. Reddy, Asaf Lifshitz

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