Outmarket Unveils AI-Powered Proposal Builder to Revolutionize Commercial Insurance Sales
By Lauren Towner · 19 December 2025

Outmarket, the #1 AI platform for insurance, announced the launch of Outmarket Proposal Builder. This all-new workflow is engineered to drastically reduce the time and effort commercial insurance brokers spend developing lengthy, customized proposals, transforming a multi-hour process into one that takes mere minutes.
Outmarket is the fastest growing insurance AI platform because it empowers agencies to scale their business rather than their headcount, while delivering excellence in client service. Proposal Builder is a force multiplier on the ROI of the Outmarket platform, as it radically revises the way brokers and agents generate proposals for their clients — one of the most time-consuming, tedious and redundant workflows in insurance. By eliminating the need to copy and paste coverages from carriers, manually alter limits, or spend hours formatting and reformatting agency templates, Proposal Builder unlocks extraordinary efficiencies. The Proposal Builder workflow is dead simple. Brokers upload the policy documents, and Proposal Builder turns them into a custom, modular proposal using brand styling and layouts of the broker's choosing. From there, Proposal Builder works with the broker to edit text, visuals, layouts and more. The technology is designed to generate comprehensive, fully-branded commercial insurance proposals instantly, integrating necessary modular sections and pre-approved content. "Commercial insurance sales is relationship driven, but the proposal process is often a slow, manual bottleneck that keeps experts from spending time with clients," said Vishal Sankhla, CEO of Outmarket. "Our customers have requested that we build this capability into our platform, and we're thrilled to deliver it for them. This is a watershed moment for insurance. Just as spreadsheets transformed finance, Proposal Builder is another example of how Outmarket's AI is transforming insurance." Key Features of Proposal Builder:- Rapid Content Generation: Automates the assembly of extensive proposals, reducing cycle time from hours to minutes.
- Modular Outlines: Automatically integrates necessary, policy-specific content, including coverage summaries, risk assessments, and company information.
- Bring Your Own Templates: Seamlessly integrates your templates, cover pages, team pages with photos, information about your agency, and disclaimers, adhering to your brand's approved verbal and visual guidelines and ensuring a polished, professional look.
- Brand Template Controls: Ensures every proposal adheres to organizational branding guidelines, utilizing approved templates and agency-standard outlines to eliminate hours spent on reformatting drafts.
- Complete Customization: Outmarket's core AI can be used directly within the tool to fine-tune proposals after initial generation. Users can directly edit or task our AI with editing:
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- Text and messaging
- Formatting and layout
- Visual components, including charts and diagrams
Companies in this story: Moody Insurance Agency, Outmarket AI, CIA - Commercial Insurance Associates, Houchens Insurance Group
People in this story: Kevin Hawkinson, Vishal Sankhla, Taine Wilson, Troy Moody