InsurTech Start-ups Invited to Compete for £50k Prize in 2025 Insurathon
By Dominic Sow · 13 January 2025

Global law firm Norton Rose Fulbright has now launched the eighth edition of its annual Insurathon competition, which supports start-up and scale-up technology businesses pursuing technological advancements and innovation in the insurance sector.
The firm has now provided in excess of £275,000 of pro bono advice and investment support to start-ups through the Insurathon, since its 2017 launch.
The applicants who are selected as finalists will compete for a prize, consisting of:
- £25,000 of pro bono UK legal and regulatory advice from lawyers within Norton Rose Fulbright’s market-leading corporate and regulatory insurance practice
- A potential equity investment of £25,000
- Insurance offerings that seek to digitise some or all parts of a particular insurance value chain using technology such as artificial intelligence (AI), chatbots, internet of things (IoT), analytics, and/or smart contract technology
- The commercial (re)insurance market across a broad range of capabilities, such as platforms, augmented underwriting, machine learning, claims, dynamic pricing, active risk management, data and analytics
- Novel insurance solutions and platforms, whether running off blockchain or similar technology, a secondary trading platform or an information sharing platform for (re)insurance
- Products or services that challenge the existing (re)insurance proposition and way of doing business
Companies in this story: Norton Rose Fulbright, InsurX
People in this story: Gilbert Harrap