Euna Taps Insurance Veteran Steve Morse to Lead New Personal Lines Division

Quick Summary

Euna Personal Lines is expanding its market presence with the appointment of Steve Morse as Head of Personal Lines. Morse, an industry veteran with 40 years of experience, will lead the growth of Euna’s specialist residential and private client offerings, providing brokers with expert support for complex, non-standard risks.

How does Steve Morse’s appointment strengthen Euna Personal Lines?

The addition of Steve Morse brings unparalleled market expertise to the Euna Personal Lines division. Having previously served as Underwriting Director for Aviva Private Clients and holding senior roles at AXA XL and Hiscox, Morse possesses the deep broker relationships and technical knowledge required to scale a specialist MGA proposition. His leadership is expected to drive the development of bespoke insurance solutions that cater to high-profile clients and complex residential requirements.

• 40 years experience in the UK insurance sector.
• Former Partner at Hiscox with 15 years of leadership.
• Proven track record in private client underwriting and sales.

What specific risks does the Euna Personal Lines division cover?

Euna Personal Lines focuses on non-standard residential risks that are frequently rejected by the automated systems of mainstream insurers. The product suite, which includes Specialist Home and contract works cover, is designed for complex property profiles such as listed buildings and non-standard construction. By offering expert underwriting support, Euna ensures that brokers can secure coverage for unoccupied homes and high-net-worth individuals who require more than a "one size fits all" policy.

• Coverage for listed buildings and non-standard construction.
• Solutions for unoccupied residential homes.
• Specialist contract works insurance for renovations.

Why are brokers turning to specialist MGAs for personal lines?

As the standard market appetite narrows, brokers increasingly require specialist underwriting expertise to place difficult risks. Euna Personal Lines addresses this by combining insurer-level capability with the agility of a Managing General Agent (MGA). This model prioritizes speed and accessibility, allowing brokers to receive fast decisions and tailored wordings. Morse’s mission is to build a proposition from the ground up that emphasizes clarity and accountability in the placement process.

FF NEWS TAKE:

The Euna Personal Lines expansion is a calculated move that addresses a growing gap in the UK insurance market. By hiring a heavyweight like Steve Morse, Euna is signaling its intent to become a dominant force in the private client sector. In an era of algorithmic underwriting, the return to expert-led specialist cover is exactly what brokers need to handle complex risks. This appointment definitely moves the needle for Euna's growth trajectory.