Beneva Secures 5-Year Title Sponsorship of Calgary Marathon to Drive Community Wellness

The Calgary Marathon is pleased to announce Beneva as its new title sponsor for the next five years. This new partnership reflects a strong alignment between Beneva's national commitment to physical and mental well-being, community connection and the Calgary Marathon's mission of bringing people together through running.

Together, Beneva and the Calgary Marathon will continue to deliver a successful race weekend, create opportunities for more people to participate and contribute to the health, vitality and spirit of Calgary.

This event is the 7th running event supported by Beneva across Canada.

The Beneva Calgary Marathon will unveil a new look and feel on May 29 and 30, 2027. Participants will be able to register starting on Monday, September 21, at calgarymarathon.com.

"Beneva is proud to join forces, as title sponsor, with the Calgary Marathon, a landmark event that inspires thousands of Canadians to embrace an active lifestyle. It is meaningful for us to extend our positive impact across Canada. As a mutualist company, we believe in the power of collective action to strengthen the health and well-being of our communities," said Jean‑François Chalifoux, President and CEO of Beneva.

"From the beginning, it was clear that Beneva and the Calgary Marathon share a very similar view of what a running event can do for a community," said Paul Chiswell, President of the Board of Directors for Run Calgary. "Yes, it is about running, but it is also about wellness, volunteering, bringing people together and creating a sense of pride in the city. We believe this partnership gives us an opportunity to build on what the Calgary Marathon means to this community and take it somewhere new. Having a partner that shares our values, understands the importance of wellness and community, and is committed to being here for the long term allows us to think differently about what is possible."

Beneva is the country's largest mutual insurance company, with 3.8 million members and over 6,500 employees dedicated to protecting people. Its caring approach founded on human values and shared by its employees is anchored in its mutualist roots. Created by the coming together of La Capitale and SSQ Insurance in 2020, the company consolidated its pan-Canadian presence through its merger with Gore Mutual in 2026. With $30.3 billion in combined assets, it stands out for its diverse offerings in Group Insurance, Property and Casualty Insurance as well as Individual Insurance and Financial Services. Its head office is located in Quebec City.

The Calgary Marathon is Canada's longest-running marathon event and a signature celebration of running, community and civic pride in Calgary. For more than 60 years, the event has brought together runners of all ages and abilities, volunteers, charities, businesses and communities from across Calgary and beyond.