AXA and BytePlus Partner to Drive Insurance AI Innovation Across Hong Kong and Macau

AXA Hong Kong and Macau ("AXA") has announced the signing of a Memorandum of Understanding ("MOU") with BytePlus Pte. Ltd. (BytePlus), a leading enterprise-grade technology solutions provider. The partnership marks a major milestone in integrating BytePlus's Artificial Intelligence (AI) and Large Language Models (LLM) solutions into AXA's operations, accelerating digital transformation and responsible AI adoption across the insurance value chain.

The MOU outlines a co-innovation framework focused on three key areas:

• Insurance Innovation and Future Capabilities: AXA and BytePlus will combine their respective domain expertise to research, design, and co-innovate pioneering, insurance-specific AI models and applications, intelligent agents, and decision-intelligence solutions. The collaboration aims to explore future-oriented solutions to transform end-to-end operational workflows across the insurance value chain – spanning knowledge management, underwriting support, claims processing, and multi-channel distribution.
• Customer Intelligence for Personalised Engagement: AXA will leverage BytePlus's advanced predictive data analytics, consumer persona modelling, and AI-driven decision support, to deepen customer insights to enhance end-to-end customer journey and experience.
• AI-Powered Creativity and Marketing Enablement: AXA will harness BytePlus's advanced multimodal capabilities and generative AI technology solutions to establish a dynamic "creativity hub". This will transform content creation and optimise time-to-market efficiency, enabling highly interactive, personalised customer engagement at scale.

"This partnership represents a major milestone for our AI roadmap. Access to BytePlus's cutting-edge AI capabilities like consumer persona modelling and predictive analytics directly elevates how we understand, anticipate, and serve our customers' needs across every touchpoint. Looking ahead, by exchanging our deep insurance knowledge with BytePlus's technology expertise and talent, we aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation and further strengthen AXA as a regional centre of excellence for trusted digital innovation. As we continue to scale AI across our enterprise, we maintain the highest standards of Responsible AI – ensuring strong governance and customer protection at every step of our innovation journey." said David Ng, Deputy Chief Executive Officer, AXA Hong Kong & Macau.

"Hong Kong is a vital international gateway for enterprise technology deployment. Partnering with AXA—a global leader with extensive insurance expertise and an expansive footprint—provides the ideal platform to co-innovate high-impact, industry-specific solutions. Insurance is one of the most dynamic sectors for AI adoption, and AXA's forward-looking strategy makes them an exceptional partner. Together, we look forward to combining BytePlus's advanced AI solutions with AXA's deep knowledge to set new standards for AI innovation in the regional and global insurance market." said Elsa Wang, General Manager, BytePlus Hong Kong & Macau.