Insurtech Insights USA with Greg Murphy, INSTANDA
By Anton Grant · 13 June 2022
From ITI USA, we spoke to Greg Murphy, the North American Vice President for INSTANDA, about digitalisation, and why tech is unavoidable in the current insurance market. On the topic of embedded insurance, Murphy believes the product is here to stay. To meet people when they are most interested in risk, instead of after the point of purchase, is just a natural step in the buying journey.