Insurtech Eye — Insurance Technology News

Reliance Global Group to Sell Altruis for $11M to Fuel AI and InsurTech Growth

By Lauren Towner · 3 August 2026

Press Release: Reliance Global Group to Sell Altruis for $11M to Fuel AI and InsurTech Growth | Featured Image by FF News

Quick Summary

Reliance Global Group has signed a non-binding LOI to sell its Altruis Benefit Consulting subsidiary for $11 million in cash. This non-dilutive transaction allows the InsurTech firm to eliminate all term debt while securing $7.6 million in incremental cash to scale its proprietary AI platform.

How Does Reliance Global Group Plan to Use the $11 Million Cash Injection?

Reliance Global Group intends to utilize the proceeds from the sale of Altruis Benefit Consulting to transform its balance sheet. By securing an $11 million all-cash deal, the company plans to retire 100% of its term debt, specifically the Oak Street Funding loan totaling approximately $4.4 million. This move is expected to eliminate $1 million in annual interest expenses, immediately improving operational cash flow.

Beyond debt retirement, the capital will be redeployed into high-growth InsurTech operations. Specifically, the funds will support the proprietary AI platform launched in July 2026 and the expansion of the RELI Exchange network. Key financial metrics include:

  • $9.35 million payable at closing.
  • $7.6 million in aggregate incremental cash generated.
  • Zero shareholder dilution as the deal involves no new stock issuance.

What is the Strategic Rationale Behind Selling Altruis Benefit Consulting?

The proposed sale represents a pivotal execution of the portfolio monetization strategy Reliance launched in 2025. By divesting a mature insurance distribution asset like Altruis, a Michigan-based health insurance agency, Reliance can unlock value built over years of ownership. This allows the firm to transition from traditional brokerage models toward a technology-first InsurTech entity.

"We believe that this proposed transaction speaks for itself: an $11 million all-cash price for one of our subsidiaries underscores the value of the business we have built at Reliance," said Ezra Beyman, Chairman and Chief Executive Officer of Reliance Global Group. The company will retain its recurring commission revenue from other insurance operations while focusing heavily on cloud computing and AI to drive long-term shareholder value.

FF NEWS TAKE:

This move by Reliance Global Group is a textbook example of strategic capital reallocation. By offloading a mature asset to clear debt and fund AI development, EZRA is betting big on technological differentiation over traditional scale. Eliminating $1 million in annual interest is a massive win for a micro-cap firm, providing the financial runway needed to prove their AI platform's worth in a crowded InsurTech market.

Companies in this story: Reliance Global Group, Altruis Benefit Consulting

People in this story: Ezra Beyman, Michael Goldberg

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