Marsh Launches AI-Powered Broker WorkBench to Accelerate London Insurance Placements
By Lauren Towner · 23 September 2026
In brief: Marsh has launched Broker WorkBench, an AI-powered insurance platform that reduces London market placement times from weeks to hours by automating administrative tasks and streamlining workflows.
| Platform Name | Broker WorkBench |
|---|---|
| Primary Market | London insurance market |
| Efficiency Gain | 2-4 weeks reduced to days or hours |
| Parent Company | Marsh (NYSE: MRSH) |

Marsh (NYSE: MRSH), a leading global professional services firm, today announced the launch of Broker WorkBench, an innovative AI-powered platform designed to transform how Marsh’s brokers operating in the London insurance market serve their clients.
Broker WorkBench is Marsh’s latest AI-powered innovation and places Marsh’s comprehensive data and analytics capabilities at the centre of the placement process. Developed by Marsh Risk’s UK Specialty team, led by Dominic Samengo-Turner, it combines streamlined workflows with intelligent data processing to help brokers match and send placement requests to the London insurance market, negotiate terms, and bind contracts for lead markets, digital followers and pre-arranged ‘follow-form’ insurance capacity.
All recommended placements created by Broker WorkBench will continue to be approved by Marsh’s brokers. By automating routine administrative tasks, it will improve operational efficiency and reduce placement times from the industry average of two-to-four weeks to days or hours through its digital-first, data-standardised processes.
Commenting on the launch, Andrew George, President, Specialty, Marsh Risk, said: “Broker Workbench represents a significant investment in Marsh’s AI and technology capabilities, designed with a clear purpose: delivering better outcomes for our clients as they navigate an increasingly complex risk environment.”
“This new platform will enhance the value of the broker-client relationship by equipping our brokers with data-driven insights and greater efficiency. This gives them more time to deliver tailored insurance solutions that reduce our clients’ total cost of risk, strengthen their resilience, and support them in planning for the future with increased confidence.” said Andrew George, President, Specialty, Marsh Risk.
Frequently asked questions
How long does insurance placement take with Broker WorkBench?
Insurance placement with Broker WorkBench takes only days or hours. This is a significant improvement over the current London insurance market industry average, which typically ranges from two to four weeks for standard placements.
Who developed Marsh's Broker WorkBench platform?
Broker WorkBench was developed by the Marsh Risk UK Specialty team. The project was led by Dominic Samengo-Turner to specifically address the needs of brokers operating within the complex London insurance market.
Does AI replace brokers in the Marsh placement process?
No, AI does not replace brokers in this process. While Broker WorkBench automates routine administrative tasks and provides data-driven recommendations, all placements created by the platform must still be reviewed and approved by Marsh’s professional brokers.
About the companies
Marsh
Part of Marsh McLennan · Website · 25 stories and 1 video interview on FF News since 2022
Previously on FF News:
Companies in this story: Marsh
People in this story: Andrew George, Dominic Samengo-Turner