Flood Re Launches 3D Anamorphic DOOH Campaign to Drive Climate Resilience Awareness

Quick Summary

Flood Re is using 3D anamorphic DOOH technology to shift the UK's focus from flood recovery to climate resilience. By touring high-risk areas with a mobile digital display, the campaign visualizes the impact of flooding on 6.3 million homes to encourage proactive property protection.

How Does Flood Re Promote Climate Resilience?

Flood Re solves the problem of public apathy toward flood risks by moving away from abstract statistics and toward emotional visual storytelling. The "ReThink Resilience" campaign utilizes a 40-second 3D animation titled "The Living Room," which depicts a familiar domestic space being submerged by water. This approach aims to transition the national conversation from reactive insurance claims to proactive home protection.

• 6.3 million properties in England are currently at risk of flooding.
• The campaign delivered 220,000 impacts in Manchester alone.
• Utilizes the UK's largest Digital EcoVan running on sustainable fuel.

“Six point three million homes is a number people nod at and forget by the next junction,” said Jamie Roberts, founder of Loud! OOH. “An armchair and a kid’s teddy bear is not. We did not want anyone reading a statistic off the side of a van. We wanted them watching a room they recognise disappear.”

What Technology Powers the 3D Anamorphic DOOH Tour?

3D anamorphic DOOH (Digital Out of Home) technology was adapted for a mobile environment to reach specific high-risk communities. Unlike fixed screens that rely on a single viewing angle, this mobile digital billboard was engineered to maintain depth and visual impact from any pavement angle, regardless of weather conditions. This ensures that climate resilience messaging reaches people in their own neighborhoods rather than just in city centers.

“You can scroll past a post and skip a pre roll after five seconds,” Roberts said. “You cannot skip a street. When the whole barrier is people assuming flooding happens to somebody else, the honest answer is to physically bring it to where they are standing. That is the argument for out of home and it is the reason this brief only worked outdoors.”

FF NEWS TAKE:

This campaign by Flood Re and Loud! OOH moves the needle by proving that insurtech and climate risk communication must evolve beyond policy documents. By leveraging 3D anamorphic DOOH, Flood Re is successfully humanizing data. For the insurance industry, this highlights a critical shift: the most valuable service isn't just paying a claim, but preventing the loss through tech-driven awareness and community engagement.