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Chubb Survey: 78% of Young Luxury Collectors Buy for Investment but Lack Insurance Coverage

16 July 2026

Press Release: Chubb Survey: 78% of Young Luxury Collectors Buy for Investment but Lack Insurance Coverage | Featured Image by FF News

Quick Summary

A recent luxury asset insurance survey by Chubb indicates that while 78% of young collectors purchase high-value items as financial investments, over 50% fail to secure insurance. This protection gap exposes significant wealth to risks like theft, damage, and market fluctuations in the luxury sector.

How are young collectors approaching luxury asset insurance?

Younger generations are redefining the luxury asset insurance landscape by treating high-end purchases as serious financial vehicles. The survey shows that 78% of collectors under a certain age bracket prioritize investment potential over personal enjoyment. However, a staggering 51% remain uninsured, suggesting a disconnect between asset valuation and risk mitigation. This demographic often relies on standard homeowners policies, which frequently exclude or limit coverage for high-value items like rare watches or fine art.

  • 78% of youth buy for investment.
  • Over 50% lack specialized coverage.
  • High-growth categories include watches and jewelry.

What risks do uninsured luxury investments face?

Without dedicated luxury asset insurance, investors face total loss from physical damage or theft. Chubb's data suggests that many young investors underestimate replacement costs in a rapidly inflating secondary market. Professional appraisals are often out of date, leading to significant underinsurance even among those who do have policies. Specialized insurance solutions provide the necessary valuation expertise to ensure that an investment's true market value is protected against unforeseen events.

How can insurers close the protection gap?

The industry must pivot toward digital-first engagement to reach younger collectors where they trade. By offering embedded insurance options at the point of sale or through luxury marketplaces, providers can ensure that luxury asset insurance becomes a standard part of the investment process. Education on valuation is critical, as many collectors are unaware that their items have appreciated beyond their initial coverage limits. Proactive risk management services, such as secure storage advice, are also highly valued by this demographic.

FF NEWS TAKE:

This report highlights a massive untapped opportunity in the insurtech space. The fact that 78% of young collectors see luxury items as investments but ignore luxury asset insurance shows a fundamental failure in traditional distribution. If insurers can't simplify the onboarding process for these high-net-worth individuals, they risk losing a generation of wealth to more agile, tech-driven protection platforms. This definitely moves the needle for specialized personal lines.

Companies in this story: Chubb