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Smart Money People

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About Smart Money People

Smart Money People operates a review and insight platform for the financial services industry, providing customer feedback data for banks, insurers and credit unions. The company manages industry recognition programmes and research indices to track brand performance and consumer sentiment. Recent coverage has focused on the British Bank Awards, executive appointments and research into customer vulnerability and digital experience.

FF News has published 23 stories featuring Smart Money People since 2021, most recently "Aviva and Chase Bank Lead August’s Smart Money Risers as Customer Trust Rebounds" (9 September 2026).

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Latest Smart Money People news

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