Salesforce
About Salesforce
Salesforce provides customer relationship management software and cloud-based applications for businesses across various sectors including banking. The company offers tools for data integration and automated customer service agents to manage enquiries and call volumes. Recent coverage has focused on the deployment of digital voice agents to automate balance enquiries and reduce wait times for credit union members.
FF News has published 37 stories, 1 video interview and 2 analysis pieces featuring Salesforce since 2021, most recently "EXCLUSIVE: "Agent of Change" - Michele Centemero and Eimear Creaven, Mastercard in 'The Paytech Magazine'" (11 November 2026).
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Salesforce group companies
- M3ter Limited acquired July 2026
- Contentful acquired June 2026
- Apromore acquired November 2025
- Informatica acquired November 2025
- Own Company acquired November 2024
- Zoomin acquired November 2024
- Airkit acquired January 2023
- Slack acquired July 2021
- ClickSoftware acquired October 2019
- Tableau Software acquired August 2019
- Mulesoft acquired May 2018
- Krux Digital / Ethics Data Group EDPS (European Data Protection Supervisor) acquired November 2016
- Demandware acquired July 2016
- Salesforce Ventures division
- Traction on Demand acquired
People at Salesforce on FF News
- Jeff Otto, Vice President, Industries Marketing
- Angus Ross, Banking & Insurance Sector Lead
- Andrew Lientz, EVP of Engineering for Marketing Cloud
- Dan Rogers, VP Marketing for EMEA
- Dorian Stonie, Senior Director of Global Travel
- Eran Agrios, SVP & GM, Financial Services
- Greg Beltzer, Chief Customer Officer, SVP-Agentforce
- John Somorjai, Chief Corporate Development and Investments Officer
Latest Salesforce news
- Southern Cross Credit Union Deploys Salesforce Agentforce Voice to Slash Wait Times 27 October 2026 FF News
- Salesforce Report: 46% of UK CFOs Now Lead Corporate AI Strategy Amid Rising Revenue Complexity 28 September 2026 FF News
- Digital Journal Names DealHub AI the 2026 Leader in Quote-to-Billing Platforms 23 September 2026 FF News
- Freedom Holding Corp. Named General Partner for 2026 FIDE World Chess Championship 21 September 2026 FF News
- DealMaker Appoints Darrell Heaps, Joy Watson Seon, and Christopher Osborn to Executive Leadership Team 4 September 2026 TradeTech Eye
- Smarsh Scales Salesforce's Agentforce Following 72% Support Deflection Success 4 September 2026 FF News
- Sixfold and PS Advisory Launch AI Underwriting Integration for Salesforce via MuleSoft 1 September 2026
- NMI Research Reveals 70% of Consumers Demand Final Say Over AI-Driven Purchases 26 August 2026 Merchants Eye
- Waystar Appoints Former Salesforce AI Leader Amit Khanna as CPTO to Drive Autonomous Revenue Cycle 26 August 2026 Merchants Eye
- Sixfold and Sollers Consulting Partner to Accelerate AI Underwriting Transformation for Global Insurers 13 August 2026
- Appian and Synechron Launch AI-Powered Open Underwriting Stack for Insurance Carriers 12 August 2026
- BrokerTech Connect Chicago 2026: BTV Unveils Insurtech Conference Lineup and AI-Focused Sponsors 12 August 2026
- Globant Launches Glob.AI: A New Era of Outcome-Based AI Tech Services 11 August 2026 FF News
- Rippling Launches AI Spend Console to Track Token Usage and ROI Across the Enterprise 10 August 2026 FF News
- BillingPlatform Appoints Three Key Executives to Drive AI-Native Growth and Market Scaling 5 August 2026 Merchants Eye
- VestGen Wealth Partners Expands Zocks Partnership to Drive AI-Enabled Organic Growth 5 August 2026 FF News
- Amex GBT Launches AI-Powered Travel Manager Dashboard to Optimize Corporate Spend and Compliance 4 August 2026 FF News
- Rippling Launches AI-Powered Data Cloud to Bridge Business Intelligence and Employee Identity 26 June 2026 FF News
- Adyen Launches 'Agentic' Suite to Bridge the Gap Between Retailers and AI Commerce Platforms 18 June 2026 Merchants Eye
- Leading AI Innovator Smarsh Leverages Salesforce’s Agentforce, Deploys AI Customer Service Agents for Financial Services Support 3 September 2025 FF News
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Salesforce video interviews
- EXCLUSIVE: ‘Embedded finance: A combined effort’ – Eli Rosner, Finastra in ‘The Fintech Magazine’ 23 December 2021 FF News